Introduction to Organic Traffic on TikTok

Listen up, because organic traffic on TikTok is like finding a golden ticket in your Wonka Bar. It's what we call "own traffic" - the viewers and followers you attract without paying a penny. It's like having a popular nightclub that people line up for, even when there's no celebrity DJ inside.

Think of TikTok as Times Square. Paid ads are like those flashy billboards - they catch your eye for a hot second. But organic traffic? That's like having a store so cool that people ditch the M&M's shop to check out your goods.

Here's why "own traffic" is hotter than a jalapeño in a heatwave:

1. It's content-driven, not follower-obsessed. TikTok doesn't care if you're as popular as a wet blanket - if your content's fire, you'll get eyeballs.
2. It's powered by engagement. The more people interact with your stuff, the more TikTok spreads it like gossip at a high school reunion.
3. It's real, baby. These folks actually dig what you're dishing out. It's like having a fan club, but they found you instead of you bribing them with free t-shirts.

<aside> 💡 Add in “own” content for 2-3 brands with stats of what went well

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Now, let's talk about why building a brand presence on TikTok is more important than remembering your anniversary:

1. Your customers are there, scrolling like their lives depend on it.
2. It builds trust faster than a politician's promises (but actually delivers).
3. It's a direct hotline to your audience. It's like having their phone number, but without the restraining orders.
4. It's your own personal focus group. Test new ideas faster than a cheetah on Red Bull.
5. It's cheaper than a dollar store bargain bin. Your main investment? Time and those sweet, sweet brain juices.
6. It's future-proofing your brand. While other companies are still figuring out MySpace, you'll be the cool kid on TikTok.

Remember, building a brand on TikTok isn't about selling harder than a used car salesman. It's about creating content so good, people forget they're being marketed to. Be consistent, be engaging, and always be on the lookout for trends hotter than a summer sidewalk.

Understanding TikTok's Content Meritocracy

Alright, class, put on your thinking caps because we're about to school you on TikTok's algorithm. It's not your grandma's social media platform.

On Facebook and Instagram, having followers is like having a VIP pass at a club. More followers = more people see your stuff. But TikTok? It's like a talent show where the audience decides who gets famous.

Here's how TikTok's content-based algorithm works: